Convergence: art, music and technology

Newly released music video (do we seriously still use that jargon?) by Linkin Park is a visualisation of the convergence of music, art and technology with social commentary. What's not to love?

Vice Chancellor & Journos Rob Students of Deserved Victory

To Tweet or Not to Tweet, was never the question.

At last night's debate in the opulence that is the University of Sydney's Great Hall, the debate between the Students and Alumni centred on one question: Would Shakespeare have tweeted?

University of Sydney Vice-Chancellor Doctor Michael Spence, ABC Journo Adam Spencer and Good Living Editor Julie someone or other - all University of Sydney graduates in the past thirty years - (or so we were told) pulled out a solid performance for the affirmative. However, it was the students who provided the real momentum and rich content in a debate which had the eclectic audience bursting into regular and belly-filled fits of laughter.

But don't take my word for it. Listen for yourself.

Augmented Reality Fashion for a Cause

This is a great campaign by Leo Burnett in Moscow.

It highlights the paradigm shift of marketers from monologue to dialogic interaction and articulates an intrinsic understanding about the way mass audiences access, process and act upon new information.  It's all about the senses: How does it look and make me feel? How does it sound to me?

Mass marketing campaigns, such as this one by World Wide Fund for Nature, need to revolve around participation and engagement, in order to meet (with an intent of exceeding) audience expectations. Something new Web 2.0 technologies enabled dialogic (two-way) conversations have engaged like never before.

If you're a marketing manager currently reviewing budgets and 2011 plans put forward by your agency, be sure to remember as you embrace the new forms available, that you don't forget the value delivered to both your brand and business via traditional communications channels.

To do so would mean a failure to recognise and understand that brand, product and service conversations are held in a diverse number of public and privates spaces, between various groups and sub-groups within your target market.

Afterall, marketing to the masses is not just about engaging with relevant messages at key reception intervals, it's about the ongoing conversation as much as it is about first impressions.