New Media Advertising: Coca Cola 2020

I was originally excited about this piece of creative. Then I watched it.

I am still struggling to see how this is 'new, let alone something to strive for in 2020 - 8 years in the future!

Messaging should always have stretch. Storytelling should always be robust and timeless...

Come on corporate lions, let's think outside the agency capabilities #IDareYou

[youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=853&h=480]