An interesting read for many reasons, but always back to the original: desired purpose of engagement? Networked or negated?
Please Repeat: Influence is not Popularity
12 August, 2010
11 August, 2010
Blogging 101
I found these videos helpful in orientating myself online.
They're what I'd call enablers :)
They're what I'd call enablers :)
10 August, 2010
Marketing and Comms fundamentals haven't changed, platform tactics have.
Be open, honest and consistent.
Plan for the worst, so you'll be at your best.
Have an answer for the question you hope no one will ask... It will no doubt be one of the first asked.
If you don't know, find someone who does. Don't bluff, you're online. You've got time.
HOW TO: Avoid a Social Media Disaster
Plan for the worst, so you'll be at your best.
Have an answer for the question you hope no one will ask... It will no doubt be one of the first asked.
If you don't know, find someone who does. Don't bluff, you're online. You've got time.
HOW TO: Avoid a Social Media Disaster
Twitter 101
There are many secrets to Twitter but the only chance of understanding them is by 'doing'.
Someone can 'point' you in the right direction across the various sites, show you 'how to' and explain the 'lingo', but like anything in life you have to get your hands dirty in order to really understand.
Could you image booking spots on TV without ever seeing a TVC?
Social media is just another comms platform. The choice of when, where and how you engage should be based on what you are trying to achieve, not because everyone else is doing it.
Someone can 'point' you in the right direction across the various sites, show you 'how to' and explain the 'lingo', but like anything in life you have to get your hands dirty in order to really understand.
Could you image booking spots on TV without ever seeing a TVC?
Social media is just another comms platform. The choice of when, where and how you engage should be based on what you are trying to achieve, not because everyone else is doing it.
09 August, 2010
Top 10 Twitter Trends This Week [CHART]
What does this say about us as a society? The Inception thing I get...the Naomi Campbell part, not so much :)
Top 10 Twitter Trends This Week [CHART]
Top 10 Twitter Trends This Week [CHART]
Be yourself online
There is no room for old-style PR message moulding online.
I don't know what it is exactly, but there's something about cyberspace that makes it easy to spot a fake.
That's someone whose still 'crafting' their message (or worse still - someone elses!)
Sage advice for everyone - no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.
Online can be a great place to be...if you follow a few basic guidelines.
I don't know what it is exactly, but there's something about cyberspace that makes it easy to spot a fake.
That's someone whose still 'crafting' their message (or worse still - someone elses!)
Sage advice for everyone - no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.
Online can be a great place to be...if you follow a few basic guidelines.
One Good Year
One Good Year by Russell Crowe & The Ordinary Fear Of God
One of the great things about creative people... they use all the senses.
One of the great things about creative people... they use all the senses.
Subscribe to:
Posts (Atom)