There is no room for old-style PR message moulding online.
I don't know what it is exactly, but there's something about cyberspace that makes it easy to spot a fake.
That's someone whose still 'crafting' their message (or worse still - someone elses!)
Sage advice for everyone - no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.
Online can be a great place to be...if you follow a few basic guidelines.
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