Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts
22 November, 2012
24 September, 2012
Future Social Government, Canberra, Australia
The last time I spoke about sport and social media, Black Caviar provided the living breathing example of how great sports brands can tweet.
Today, Quade Cooper's weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide.
Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.
While 'toxic' may be an apt description of any organisational approach that uses traditional media management methodologies to 'manage' it's new media relations...
The reality is, social technologies require a socialised approach to communications.
Irrespective of whether the organisation is using them or not,the employee is, and in Cooper's case, actually leveraging the technology the way it was intended.
Could this be the 'nudge' Australian Rugby needs to finally heed the call and develop a comprehensive governance framework (think widely distributed social media guidelines, policy and contracts) for their employees both on and off the pitch around social technologies..? Let's hope so.
Why? Because if Quade Cooper leaves rugby, he'll also take over 580,000 Twitter 'followers' with him, and that's just stating the bleeding obvious. #FoodForThought
[slideshare id=14423713&w=427&h=356&sc=no]
Today, Quade Cooper's weekend tweets provided a great example of twi-versations that occur during an employer/ employee divide.
Noone likes an unhappy workplace, however, two tweets can say a lot about a person and a company.
While 'toxic' may be an apt description of any organisational approach that uses traditional media management methodologies to 'manage' it's new media relations...
The reality is, social technologies require a socialised approach to communications.
Irrespective of whether the organisation is using them or not,the employee is, and in Cooper's case, actually leveraging the technology the way it was intended.
Could this be the 'nudge' Australian Rugby needs to finally heed the call and develop a comprehensive governance framework (think widely distributed social media guidelines, policy and contracts) for their employees both on and off the pitch around social technologies..? Let's hope so.
Why? Because if Quade Cooper leaves rugby, he'll also take over 580,000 Twitter 'followers' with him, and that's just stating the bleeding obvious. #FoodForThought
[slideshare id=14423713&w=427&h=356&sc=no]
11 September, 2012
16 June, 2012
Cybermedicine Symposia
Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia.
Here are a copy of the slides presented [scribd id=99786772 key=key-1omhnvyxqopq6kf2tjt2 mode=list]
As always, please don't hesitate to contact me, should you have any questions.
Here are a copy of the slides presented [scribd id=99786772 key=key-1omhnvyxqopq6kf2tjt2 mode=list]
As always, please don't hesitate to contact me, should you have any questions.
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