Showing posts with label community. Show all posts
Showing posts with label community. Show all posts

30 May, 2011

A word of advice on the defriend

You have one shot at the de-friend, for which you can thank ignorance.
After that, etiquette ensues and the practice comes down to basic common courtesy.

A friend of mine recently started posting about how his number of Facebook 'friends' had started dropping (one a day) over two days. It was probably a technical glitch, but it did recall a time in the not too distant past when a number of people were telling me I 'spammed' their newsfeed.

As is generally the way with me, at first I laugh, then I process (possibly obsess), so their comments stuck with me and I studied their core meaning from as many variant angles as possible. So in search of the root cause, I looked at my facebook usage and the disconnect became obvious.

My use of facebook has changed significantly this year both in time and purpose. Most notably, my time online engaging with the plethora of informations contained and indexed on the world wide web has increased to hours a day, rather than hours a week.
    Key learning #1: Tell people why you are here. This is especially important, if like me, you do access an inordinate amount of 'stuff' online and use your newsfeeds as a digital catalogue.

    Really? Yes.
    Why? When people don't understand your behaviour, they can deem it offensive and in consequence disconnect from your online community, so it makes sense to communicate your intended use of the space. Afterall, sometimes it's easy to forget that online 'friends' is a term interchangeable with 'followers' and 'fans'.

    Personally, I consider access to my network a privilege. So being de-friended once, to my way of thinking, is excusable as stumbles in the online social sphere are to be expected - just as they are in person. However, a little word of warning: STOP and take the time to consider how a 'de-friend' could be interpreted.

    Imagine for a moment, the Australian Wallabies have just played the All Blacks in Hong Kong and you're an expat living in Hong Kong. Because of your high profile in Asian banking you are invited (along with a 100 other corporates) to the official after-match function with both teams.  Now this is an exciting prospect for you, because not only do you as an individual get to indulge your great love of a game you used to play, quite well and actually speak to the top professionals doing what you tried but never could, you also have an invaluable opportunity to schmooze with like-minded individuals in a safe environment, free from prying media eyes - a so called private public space - if you will. You also have a potential client along for the ride who is suitably impressed just by having access to this world they consider is yours.

    Now walk away from that potential client and go talk to someone else in the room.

    You just defriended your potential lead. What effect do you think that will have on your business relationship?

    Then imagine you are the potential client who just got de-friended. How does it feel? And more importantly, what do you think of that high profile banker? Do you want to nurture a relationship (business or otherwise) with them?

    Now I've had people of all ages tell me they use de-friend as a way of cleaning out their inbox, managing their contacts and for getting rid of the 'deadwood'. Then you look at their profiles and you see they have over 1000 'friends'. Really? A thousand of your closest buddies. Wow, birthday celebrations would get expensive!

    But seriously, I use this point to highlight the role of considered action in online social networking communities like facebook.com - especially as it increasingly seems to be converging with the stated business network for professionals - www.linkedin.com where deleting someone as a contact - usually results in a passive aggressive phone call 'wanting to catch up'.

    So, whether you're a whet behind the ears graduate or a bonafide dinosaur of the corporate world, take the time to STOP and CONSIDER the social networking IMPLICATIONS of a CLICK.

    If you think it's appropriate to use and abuse connections, then the de-friend is your tool of choice. Conversely, if you are being used or abused by a connection within your community, then you have the right to extricate yourself from that abuse.

    I prefer to associate with like-minded, well-mannered individuals and groups so whether it is in work or in play for me, it is all about etiquette. So just like the ubiquitous global mass media space, community networks such as mine whether they exist on facebook, twitter and linkedin while increasingly convergent spaces, belonging to them remains a privilege not a right.

    23 May, 2011

    Changing nature of media production and consumption in sport

    As I revisit stumblings by high profile Australian athletes around the micro-blogging social media platform Twitter for the purposes of my current research, I look with fresh eyes at the Faggot Tweet: Sponsors Speak scandal of last year.

    Refreshingly, my position on the relevance of context and content remains unchanged. If anything, I would further jump up and down on my strategic communicators tool box with the intention of seeing more support given to our elite athletes in navigating the new media channels.

    In order for this to happen however, it's the administrators and communications professionals who need to stop. listen and learn from the tech team. It's the marketing communications leaders who need to patiently stumble through diciphering the tech team's codes and 'geek jargon', just as they have had to endure our homage to the acronym for the past 20 years.

    People and business fundamentals haven't changed, technologies have. And with technology, new communications platforms have been consumed by information-hungry individuals and groups as the nature of association and information gathering has become more social. By this, I mean a global sharing process.

    Not surprisingly, this change in the production and consumption of information now brings new, global and dynamic communications channels into the structured and controlled environment of corporate entities. This embedded disconnect does not have to be detrimental to the evolving relationship between corporate, team and individual brands, it just requires an entirely new approach which permits key players to not always get it right.

    Stumbling isn't a problem for those businesses with strong key stakeholder engagement and support. So maybe the evolution towards transparency of communications through technology and the inherent nature of the new communications environment in the business of international sport, is more reflective of the health of key partner relationships than anything to actually do with sport performance.

    While this is a sentence I never thought I'd write, it is undeniable, that when it comes to intra-organisational social media engagement in sport, the UFC is streaks ahead of the professional sporting pack.


    09 May, 2011

    Jenkins and Fans

    Meet the man who stole my post-it notes. 


    That's right, the Cat in the Hat reading Henry Jenkins - one of the most fascinating minds when it comes to discussing all things sports and fandom - has single-handedly robbed me of my much-favoured Post It notes collection.


    How is it so? I hear you ask. 


    Well, it's quite simple really. Jenkins is one of those writers, who write eloquently on the ethnography of television fan communities and participatory culture.






    In his book, Textual Poachers, Jenkins identifies at least five distinct (and often interconnected) dimensions of this culture and its:
    1. relationship to a particular mode of reception
    2. role in encouraging viewer activism
    3. function as an interpretive community
    4. particular traditions of cultural production
    5. status as an alternative social community