Showing posts with label online brand management. Show all posts
Showing posts with label online brand management. Show all posts

12 August, 2010

Followers or Friends?

An interesting read for many reasons, but always back to the original: desired purpose of engagement? Networked or negated?
Please Repeat: Influence is not Popularity

09 August, 2010

Be yourself online

There is no room for old-style PR message moulding online.

I don't know what it is exactly, but there's something about cyberspace that makes it easy to spot a fake.

That's someone whose still 'crafting' their message (or worse still - someone elses!)

Sage advice for everyone - no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.

Online can be a great place to be...if you follow a few basic guidelines.