Importance of Environment

Recruitment: The necessary evil or the opportunity to fly?
How do you know if you're getting the right person for the job?

The more exposure I get, the less appealing some things become.
Everyone is saying the same things: the preferred packaging just differs significantly.

I recently asked a former colleague if anyone is actually doing anything new in marketing. He thought I was kidding.

Academic breaks are brilliant for a number of reasons, one of them being: perspective.

Why?

Marketing strategy and implementation methodologies are often limited by the professional paradigm. Perspective through a new kind of critical thinking liberates the communications professional from entrenched behaviours.

As technology continues to enable access to a plethora of informations, our products and services are also enabled with web tentacles (thanks to SEM and SEO) to diverse community groups. Not surprisingly, strategic communications strategies must evolve to ensure efficiency and harbour a new kind of relevance in our marketing communications.

Step One: Understanding the available technologies and using them.