21 August, 2010
20 August, 2010
ABC Twitterer Gets Tweeted
Take one little piece of social media, an ABC journalist (with an opinion), a national, government news corporation (and no it's not North Korea), 24 hours out from an election, what do you get? News.
Where are the clearly delineated lines of independent, unbiased reporting and professional opinion? Is there room for diversity of opinion in news reporting at the ABC?
Where are the clearly delineated lines of independent, unbiased reporting and professional opinion? Is there room for diversity of opinion in news reporting at the ABC?
16 August, 2010
Popular
What does it mean to be popular online. Lots of friends? Lots of followers? What's the difference?
Brian Solis considers the reality... Please Repeat: Influence is not Popularity
Brian Solis considers the reality... Please Repeat: Influence is not Popularity
12 August, 2010
Followers or Friends?
An interesting read for many reasons, but always back to the original: desired purpose of engagement? Networked or negated?
Please Repeat: Influence is not Popularity
Please Repeat: Influence is not Popularity
11 August, 2010
Blogging 101
I found these videos helpful in orientating myself online.
They're what I'd call enablers :)
They're what I'd call enablers :)
10 August, 2010
Marketing and Comms fundamentals haven't changed, platform tactics have.
Be open, honest and consistent.
Plan for the worst, so you'll be at your best.
Have an answer for the question you hope no one will ask... It will no doubt be one of the first asked.
If you don't know, find someone who does. Don't bluff, you're online. You've got time.
HOW TO: Avoid a Social Media Disaster
Plan for the worst, so you'll be at your best.
Have an answer for the question you hope no one will ask... It will no doubt be one of the first asked.
If you don't know, find someone who does. Don't bluff, you're online. You've got time.
HOW TO: Avoid a Social Media Disaster
Twitter 101
There are many secrets to Twitter but the only chance of understanding them is by 'doing'.
Someone can 'point' you in the right direction across the various sites, show you 'how to' and explain the 'lingo', but like anything in life you have to get your hands dirty in order to really understand.
Could you image booking spots on TV without ever seeing a TVC?
Social media is just another comms platform. The choice of when, where and how you engage should be based on what you are trying to achieve, not because everyone else is doing it.
Someone can 'point' you in the right direction across the various sites, show you 'how to' and explain the 'lingo', but like anything in life you have to get your hands dirty in order to really understand.
Could you image booking spots on TV without ever seeing a TVC?
Social media is just another comms platform. The choice of when, where and how you engage should be based on what you are trying to achieve, not because everyone else is doing it.
09 August, 2010
Top 10 Twitter Trends This Week [CHART]
What does this say about us as a society? The Inception thing I get...the Naomi Campbell part, not so much :)
Top 10 Twitter Trends This Week [CHART]
Top 10 Twitter Trends This Week [CHART]
Be yourself online
There is no room for old-style PR message moulding online.
I don't know what it is exactly, but there's something about cyberspace that makes it easy to spot a fake.
That's someone whose still 'crafting' their message (or worse still - someone elses!)
Sage advice for everyone - no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.
Online can be a great place to be...if you follow a few basic guidelines.
I don't know what it is exactly, but there's something about cyberspace that makes it easy to spot a fake.
That's someone whose still 'crafting' their message (or worse still - someone elses!)
Sage advice for everyone - no matter who, what or how high profile you are: Take a deep breath, release the social shackles (maintain your social graces) and enjoy the freedom of being yourself.
Online can be a great place to be...if you follow a few basic guidelines.
One Good Year
One Good Year by Russell Crowe & The Ordinary Fear Of God
One of the great things about creative people... they use all the senses.
One of the great things about creative people... they use all the senses.
07 August, 2010
Twitter down
The world keeps turning when Twitter is down.
But what do we lose? One less distraction?
But what do we lose? One less distraction?
A wander through the archives
Some great footage from yesteryear...and the fundamentals of editing remain :)
The wedding
Australian Retailers: Are Your Promotions Really Promoting Your Brand? | Nielsen Wire
For the marketing students amongst us... market research in motion is a good thing!
Australian Retailers: Are Your Promotions Really Promoting Your Brand? | Nielsen Wire
Subscribe to:
Posts (Atom)