...is a refuge in this complicated networked world.
A safe place to stumble and explore conversations about integrated marketing communications, social media and international sport.
30 July, 2012
Get A Life - Fandom
No, not the Phantom. Fandom.
In his book, Textual Poachers, cultural theorist, Henry Jenkins (1992) explores the culture of fandom.
An invaluable read for all interested in the nature of the beast that is a 'Sports Fan' ...
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