No, not the Phantom. Fandom.
In his book, Textual Poachers, cultural theorist, Henry Jenkins (1992) explores the culture of fandom.
An invaluable read for all interested in the nature of the beast that is a 'Sports Fan' ...
30 July, 2012
15 July, 2012
A message for abusive Tweeters:
I've just woken up to a very abusive tweet and I have to confess it has floored me.
To be fair, I may be a little more emotional than usual given Dad goes in for surgery tomorrow, but this unsavoury encounter has offended on a number of levels...
1) Haven't done your research - Bruh, as if!
2) Women - is the plural I believe you were searching for.
3) Industry - which industry are you referring? My many talents see me cross multiple: from knowledge production, sports, entertainment and education.
Up until this morning, I hadn't experienced the personal impact of trolls (that's how they are commonly referred) on the individuals they assault. Sure, I'd seen and heard the Charlotte Dawson assault, but in my three plus year adventure exploring the Twitterverse this was my first direct encounter. And it has been a little shocking.
For me, @Twitter is actually a really lovely information sharing community enabled by micro-blogging technology. It's my research space, a place where people from all walks of life across the globe exchange ideas.
To be fair, I may be a little more emotional than usual given Dad goes in for surgery tomorrow, but this unsavoury encounter has offended on a number of levels...
1) Haven't done your research - Bruh, as if!
2) Women - is the plural I believe you were searching for.
3) Industry - which industry are you referring? My many talents see me cross multiple: from knowledge production, sports, entertainment and education.
Up until this morning, I hadn't experienced the personal impact of trolls (that's how they are commonly referred) on the individuals they assault. Sure, I'd seen and heard the Charlotte Dawson assault, but in my three plus year adventure exploring the Twitterverse this was my first direct encounter. And it has been a little shocking.
For me, @Twitter is actually a really lovely information sharing community enabled by micro-blogging technology. It's my research space, a place where people from all walks of life across the globe exchange ideas.
What I love about it, is that it democratises communications and enables conversations and connections that would otherwise be limited to the priviledged.
It costs nothing to be nice, so @WeddedBlissSA I double dare you to give it a try.
If you do, you might just find a miracle finds you.
08 July, 2012
New Media Advertising: Coca Cola 2020
I was originally excited about this piece of creative. Then I watched it.
I am still struggling to see how this is 'new, let alone something to strive for in 2020 - 8 years in the future!
Messaging should always have stretch. Storytelling should always be robust and timeless...
Come on corporate lions, let's think outside the agency capabilities #IDareYou
I am still struggling to see how this is 'new, let alone something to strive for in 2020 - 8 years in the future!
Messaging should always have stretch. Storytelling should always be robust and timeless...
Come on corporate lions, let's think outside the agency capabilities #IDareYou
[youtube http://www.youtube.com/watch?v=LerdMmWjU_E&w=853&h=480]
27 June, 2012
IBR Conference 'Web 3.0 Investigating the future of social media: 2012 Forum
Here are the slides from my recent presentation at the International Business Review Conference: 'Web 3.0 Investigating the future of social media: 2012 Forum' at The Sofitel Wentworth, Sydney, Australia.
My fellow Day One presenters included: Alex Brown of Virgin Media (UK), Simon Townsend of Deloitte, Rod McGuiness of the ABC and Sean Herron of NASA (USA).
My fellow Day One presenters included: Alex Brown of Virgin Media (UK), Simon Townsend of Deloitte, Rod McGuiness of the ABC and Sean Herron of NASA (USA).
Social Technology & International Sport by Tiffanny Junee[slideshare id=13464961&w=425&h=355&sc=no]
View more presentations from tjunee
Web 3.0 IBR Conference, Sydney June 2012
For those of you who asked, here are the slides for my recent presentation at the International Business Review Conference: 'Web 3.0 Investigating the future of social media:2012 forum' at The Sofitel Wentworth, Sydney, Australia.
My fellow Day One presenters included: Alex Brown of Virgin Media (UK), Simon Townsend of Deloitte, Rod McGuiness of the ABC and Sean Herron of NASA (USA).
Social media in sport by Tiffanny Junee
View more presentations from tjunee.
16 June, 2012
Cybermedicine Symposia
Following an invitation from Clinical director and obstetrician to the rugby stars, Dr Vijay Roach, I recently presented a lecture on social media and medicine at the Northern Clinical School, Royal North Shore Hospital, Sydney Australia.
Here are a copy of the slides presented [scribd id=99786772 key=key-1omhnvyxqopq6kf2tjt2 mode=list]
As always, please don't hesitate to contact me, should you have any questions.
Here are a copy of the slides presented [scribd id=99786772 key=key-1omhnvyxqopq6kf2tjt2 mode=list]
As always, please don't hesitate to contact me, should you have any questions.
25 May, 2012
Gender, Sexuality and Security
A friend recently commented how nervous he became, anytime 'The Feminists' got started in a class discussion.
Having had the recent privilege of sitting in a three hour seminar about Gender, Sexuality and Security, led by Dr Adam Kamradt-Scott and featuring guest lecturer Dr Megan MacKenzie, of the Government and International Relations Department at the University of Sydney, I was intrigued.
Preempting his response, I still asked the obvious, 'Why'?
Put simply: He didn't know what he could or more importantly, couldn't say.
He didn't know the correct terminology (ie: what language to use) nor appropriate themes on which to engage i.e.: he didn't know how to avoid offence.
Unfortunately for him, he hadn't been in the New Security Challenges seminar the day before, where our discussions centred on the gendered nation-state, despite the fact gender has been historically ignored within International Relations (IR).
What was so refreshing about this seminar was the fact that we were ALL uncomfortable (read ignorant) from the outset.
What was so enlightening was the simplicity of Dr MacKenzie's approach. Just like a great paper, we started with key definitions and defined our binaries: What is Feminism? How is it different to Gender studies?
By doing so, we were able to apply state-centric and human security lenses for the purposes of critically understanding another approach to IR, without getting lost in what we couldn't do.
When Feminism and Gender enter a conversation, our logic seems to catapult itself into the stratosphere, never to be retrieved again.
Having had the recent privilege of sitting in a three hour seminar about Gender, Sexuality and Security, led by Dr Adam Kamradt-Scott and featuring guest lecturer Dr Megan MacKenzie, of the Government and International Relations Department at the University of Sydney, I was intrigued.
Preempting his response, I still asked the obvious, 'Why'?
Put simply: He didn't know what he could or more importantly, couldn't say.
He didn't know the correct terminology (ie: what language to use) nor appropriate themes on which to engage i.e.: he didn't know how to avoid offence.
Unfortunately for him, he hadn't been in the New Security Challenges seminar the day before, where our discussions centred on the gendered nation-state, despite the fact gender has been historically ignored within International Relations (IR).
What was so refreshing about this seminar was the fact that we were ALL uncomfortable (read ignorant) from the outset.
What was so enlightening was the simplicity of Dr MacKenzie's approach. Just like a great paper, we started with key definitions and defined our binaries: What is Feminism? How is it different to Gender studies?
By doing so, we were able to apply state-centric and human security lenses for the purposes of critically understanding another approach to IR, without getting lost in what we couldn't do.
When Feminism and Gender enter a conversation, our logic seems to catapult itself into the stratosphere, never to be retrieved again.
That was until Dr MacKenzie lead a straight- talking, logical articulation of our inherent prejudices within the discourse.
So what is Feminism?
My understanding of Feminism (and I suspect this will continue to evolve) in the international security context, is it's an approach with a political agenda, that recognises things are 'not ideal' and looks at what and how to promote change.
Whereas, Gender Studies, refers to a body of work, sans political agenda, concerned with the social aspects and norms or binaries (masculinity Vs femininity) of a society.
While our discussions focused on war, more specifically the Queen Boat Case in Egypt, and the desecuritization and reconstruction of women (read: female soldiers) in post-conflict Sierra Leone, the key learnings and insights were applicable in both a war and peace context.
Just like business, sport and government, in our privileged, democratically developed world, the nation state remains inherently patriarchal: 'a man's world' (Sjoberg 2009:184). Therefore, so too does the dominant IR discourse.
Is this a bad thing? Not necessarily, it's simply the way things are, or how we look at things.
What's important in any form of discourse (formal or informal) is in understanding what you're looking at, and how you're looking at it.
So what is Feminism?
My understanding of Feminism (and I suspect this will continue to evolve) in the international security context, is it's an approach with a political agenda, that recognises things are 'not ideal' and looks at what and how to promote change.
Whereas, Gender Studies, refers to a body of work, sans political agenda, concerned with the social aspects and norms or binaries (masculinity Vs femininity) of a society.
While our discussions focused on war, more specifically the Queen Boat Case in Egypt, and the desecuritization and reconstruction of women (read: female soldiers) in post-conflict Sierra Leone, the key learnings and insights were applicable in both a war and peace context.
Just like business, sport and government, in our privileged, democratically developed world, the nation state remains inherently patriarchal: 'a man's world' (Sjoberg 2009:184). Therefore, so too does the dominant IR discourse.
Is this a bad thing? Not necessarily, it's simply the way things are, or how we look at things.
What's important in any form of discourse (formal or informal) is in understanding what you're looking at, and how you're looking at it.
Critically, in the context of a debate, what others, whose opinions differ from yours are looking at and how...
It's usually our ability as leaders (thought, imagined or otherwise) to identify the epistemological differences within a debate that actually enables productive outcomes.
It's usually our ability as leaders (thought, imagined or otherwise) to identify the epistemological differences within a debate that actually enables productive outcomes.
Thoughts...?
26 April, 2012
08 March, 2012
07 March, 2012
Long Lost Blog
Hello everyone!
Apologies if you have felt neglected, however, I decided to take a well-earned and extended break from my research over the Christmas/ New Year period; a by-product of which was no posting or blogging! :)
Now that I am back and refreshed, rest assured I will be blogging frequently about my current, future and past research.
So looking forward to another great academic year xo
Apologies if you have felt neglected, however, I decided to take a well-earned and extended break from my research over the Christmas/ New Year period; a by-product of which was no posting or blogging! :)
Now that I am back and refreshed, rest assured I will be blogging frequently about my current, future and past research.
So looking forward to another great academic year xo
25 September, 2011
Russia Shows Heart at Rugby World Cup 2011
The Russians have stepped up to every challenge at Rugby World Cup 2011 with hearts the size of bears.
In tonight's match v Ireland, the work rate of Russian scrum half Alex Yanyushkin was nothing short of phenomenal. Actually, I'm not sure I've seen a scrum-half as tenacious at the scrum-base, breakdown or in open play as what Yanyushkin is....
Which is made all the more impressive for a man who stands 165cm tall, tips the scales at 75kg and is without doubt, the smallest man in the 2011 Rugby World Cup.
However, Yanyushin's ability to bring down the biggest men on the pitch with a decidedly effective jumper-wringing technique reminiscent of a tenacious terrier (think Jack Russell), is a timely reminder that these contests aren't really about the size (although I'm sure the Argentinians would disagree) of the fight, but the fight in the player that matters.
Sounds corny I know, but tenacious is a label that could also be slapped on the back of Melbourne Rebel and Yanyushkin's Russian team-mate, Adam Byrnes. Who holding the opposite end of the Russian measuring tape at squad weigh-ins, gave the Irish plenty of niggle and the Russians a certain degree of insight upfront.
Of all the Rugby World Cup games I have watched so far, the Russian's 'we refuse to get rattled by the scoreboard' performance was some of the most enjoyable rugby to date. Was it the most technically brilliant?
No. As you would expect of a team ranked 21 in the world, there are some key areas for skills development. Nor was it the smash and 'tickle' tactics that made it inspiring.
Rather, the commitment of the Bears to play to the very end and not give up... even when Ireland crossed for three tries in five minutes.
Lesser teams would have thrown their hands up in the air in defeat (and their pride along with it) and let the Irish run riot.
Which makes me wonder... are we witnessing the rise of Russian Rugby?
For all our sakes, let's hope so. But for now, it seems fitting to celebrate Yanyushkin's - the terrier in the bright green boots - posting into the Rugby Almanac as the first player to score a Rugby World Cup try in the Russian jersey!
With tickets in hand, and Nelson bound... даваи рoссия!
In tonight's match v Ireland, the work rate of Russian scrum half Alex Yanyushkin was nothing short of phenomenal. Actually, I'm not sure I've seen a scrum-half as tenacious at the scrum-base, breakdown or in open play as what Yanyushkin is....
Which is made all the more impressive for a man who stands 165cm tall, tips the scales at 75kg and is without doubt, the smallest man in the 2011 Rugby World Cup.
However, Yanyushin's ability to bring down the biggest men on the pitch with a decidedly effective jumper-wringing technique reminiscent of a tenacious terrier (think Jack Russell), is a timely reminder that these contests aren't really about the size (although I'm sure the Argentinians would disagree) of the fight, but the fight in the player that matters.
Sounds corny I know, but tenacious is a label that could also be slapped on the back of Melbourne Rebel and Yanyushkin's Russian team-mate, Adam Byrnes. Who holding the opposite end of the Russian measuring tape at squad weigh-ins, gave the Irish plenty of niggle and the Russians a certain degree of insight upfront.
Of all the Rugby World Cup games I have watched so far, the Russian's 'we refuse to get rattled by the scoreboard' performance was some of the most enjoyable rugby to date. Was it the most technically brilliant?
No. As you would expect of a team ranked 21 in the world, there are some key areas for skills development. Nor was it the smash and 'tickle' tactics that made it inspiring.
Rather, the commitment of the Bears to play to the very end and not give up... even when Ireland crossed for three tries in five minutes.
Lesser teams would have thrown their hands up in the air in defeat (and their pride along with it) and let the Irish run riot.
Which makes me wonder... are we witnessing the rise of Russian Rugby?
For all our sakes, let's hope so. But for now, it seems fitting to celebrate Yanyushkin's - the terrier in the bright green boots - posting into the Rugby Almanac as the first player to score a Rugby World Cup try in the Russian jersey!
With tickets in hand, and Nelson bound... даваи рoссия!
16 August, 2011
27 July, 2011
O is for Online, not Owned.
For the past couple of weeks, I've been hearing, reading (accosted at every turn) by professional profiles of people who 'own' this business or that website.
At the risk of sounding a little crochety, I can't help thinking, 'stop with the spin already' and just tell me what you really want to say. Because you're a single operator, working with and for yourself (and maybe a virtual assistant) and the idea that you 'own' your online business or media production company is a bit like me saying, I own my blog.
No, I possess a password which provides me with privileged access to a self-constructed profile created using open source software (blogger), which for the moment remains FOC, although could at any time (and without any prior warning) disappear from the indexed face of the world wide web.
Besides, isn't 'owning' a piece of the www a little like laying claim to a piece of George Street, just because you rent offices there? Maybe I'm missing the point, but while ownership was once a sign (and still is for some) a measure of success, online is about engagement, interactivity and laying claim to a cyber-territory or 'community' rather than owning a piece of paper, renting offices and installing a 'director of first impressions' to make you 'look the part'.
Online, stake your claim, but be yourself. Transparency is key, or at least it should be.
Afterall, the 'Western web' is housed in approximately seven (7) primary locations and we don't have access to the much larger 'Eastern web' we that lies behind 'The Great Firewall of China'.
So the idea of 'owning' anything online seems a little ludicrous in the extreme, doesn't it...?
At the risk of sounding a little crochety, I can't help thinking, 'stop with the spin already' and just tell me what you really want to say. Because you're a single operator, working with and for yourself (and maybe a virtual assistant) and the idea that you 'own' your online business or media production company is a bit like me saying, I own my blog.
No, I possess a password which provides me with privileged access to a self-constructed profile created using open source software (blogger), which for the moment remains FOC, although could at any time (and without any prior warning) disappear from the indexed face of the world wide web.
Besides, isn't 'owning' a piece of the www a little like laying claim to a piece of George Street, just because you rent offices there? Maybe I'm missing the point, but while ownership was once a sign (and still is for some) a measure of success, online is about engagement, interactivity and laying claim to a cyber-territory or 'community' rather than owning a piece of paper, renting offices and installing a 'director of first impressions' to make you 'look the part'.
Online, stake your claim, but be yourself. Transparency is key, or at least it should be.
Afterall, the 'Western web' is housed in approximately seven (7) primary locations and we don't have access to the much larger 'Eastern web' we that lies behind 'The Great Firewall of China'.
So the idea of 'owning' anything online seems a little ludicrous in the extreme, doesn't it...?
Netiquette
I consider access to my network a privilege. To de-friend once is excusable.
Just as they are in person, stumbles in the online social sphere are to be expected and assisted. That is how we learn afterall. But a little word of warning re: the defriend: STOP.
Take time to consider how your actions could be interpreted...
Imagine for a moment, the Australian Wallabies have just played the All Blacks in Hong Kong and you're an expat living in Hong Kong. Because of your high profile in Asian banking you are invited (along with a 100 other corporates) to the official after-match function with both teams.
Now this is an exciting prospect for you, because not only do you as an individual get to indulge your great love of a game you used to play, quite well and actually speak to the top professionals doing what you tried but never could, you also have an invaluable opportunity to schmooze with like-minded individuals in a safe environment, free from prying media eyes - a so called private public space - if you will. You also have a potential client along for the ride who is suitably impressed just by having access to this world they consider is yours.
Just as they are in person, stumbles in the online social sphere are to be expected and assisted. That is how we learn afterall. But a little word of warning re: the defriend: STOP.
Take time to consider how your actions could be interpreted...
Imagine for a moment, the Australian Wallabies have just played the All Blacks in Hong Kong and you're an expat living in Hong Kong. Because of your high profile in Asian banking you are invited (along with a 100 other corporates) to the official after-match function with both teams.
Now this is an exciting prospect for you, because not only do you as an individual get to indulge your great love of a game you used to play, quite well and actually speak to the top professionals doing what you tried but never could, you also have an invaluable opportunity to schmooze with like-minded individuals in a safe environment, free from prying media eyes - a so called private public space - if you will. You also have a potential client along for the ride who is suitably impressed just by having access to this world they consider is yours.
Now walk away from that potential client and go talk to someone else in the room.
You just defriended your potential lead. What effect do you think that will have on your business relationship?
Then imagine you are the potential client who just got de-friended. How does it feel? And more importantly, what do you think of that high profile banker? Do you want to nurture a relationship (business or otherwise) them?
Now I've had people of all ages tell me they use de-friend as a way of cleaning out their inbox, managing their contacts and for getting rid of the 'deadwood'. Then you look at their profiles and you see they have over 1000 'friends'. Really? A thousand of your closest buddies. Wow, birthday celebrations would get expensive!
But seriously, I use this point to highlight the role of considered action in online social networking communities like facebook.com - especially as it increasingly seems to be converging with the stated business network for professionals - www.linkedin.com where deleting someone as a contact - usually results in a passive aggressive phone call 'wanting to catch up'.
So, whether you are a whet behind the ears graduate or a bonafide dinosaur of the corporate world, take the time to STOP and CONSIDER the social networking IMPLICATIONS of a CLICK.
If you think it's appropriate to use and abuse connections, then the de-friend is your tool of choice. Conversely, if you are being used or abused by a connection within your community, then you have the right to extricate yourself from that abuse.
I prefer to associate with like-minded, well-mannered individuals and groups so whether it is in work or in play, for me, netiquette is a primary expectation.
So just like the ubiquitous global mass media space, community networks such as facebook, twitter and linkedin while increasingly convergent spaces, belonging to them remains a privilege not a right and social grace and poise valued assets.
Think twice before de-friending or conversely, being a little more selective who you 'friend'.
So just like the ubiquitous global mass media space, community networks such as facebook, twitter and linkedin while increasingly convergent spaces, belonging to them remains a privilege not a right and social grace and poise valued assets.
Think twice before de-friending or conversely, being a little more selective who you 'friend'.
Random Thought: danah boyd
While the technological features are consistent, cultures that emerge around Social Networking sites (SNSs) are varied...
Nothing surprising there, right...?
This got me thinking...
What are the technological features that are consistent?
What is culture as opposed to a culture?
How does 'culture' manifest/ replicate on SNSs?
Is it significant for marketers, public relations practioners, journalists, organisations and individuals in general?
Nothing surprising there, right...?
This got me thinking...
What are the technological features that are consistent?
What is culture as opposed to a culture?
How does 'culture' manifest/ replicate on SNSs?
Is it significant for marketers, public relations practioners, journalists, organisations and individuals in general?
21 June, 2011
Knowledge Production: A Social Process
Jacques Derrida claims that the process of writing is fundamentally changed by the way we write. Marshall McLuhan on the other hand points to the medium as 'the massage', while German sociologist Niklas Luhmann opines 'man is not able to communicate; only communication is able to communicate'. Three different men, three different opinions. Nothing new about that. Or is there?
Academics define, debate and redefine modern society as it is, or how we as individuals interact with it continuously. Put into a 2011 context, does technology impact the content, delivery or consumption of content and if so how?
How has the process of knowledge production changed with the advent of social media? More specifically, what are the epistemic consequences of social software and information architecture?
WOH! Hang on! What the hec is social software?
Social software enables group interaction. A conduit to conversation. So information architecture must be the mechanics of delivery, yes? Well kind of...
Okay, so accepting the structure of things has changed, how have our conversations changed specifically? And by that I mean, how has our production of knowledge evolved?
From blackboards in lecture halls to death by powerpoint in the boardroom (or classroom!) to Skyping across timezones, the physical space and time of our conversations has evolved through and because of social media capability.
Blogs (just like this one!) and the rise of Wiki's sees the distribution of information and access to knowledge evolved both the classification of information (Luhmann), the way we engage with it and the dissemination process of information as knowledge beyond our local sphere.
McLuhan, Foucault and friends are a lot more accessible via youtube.com, wikipedia and the likes for the academic in training. And we know that what we see and read we need to take with a grain of salt (production and knowledge values are not expert) however, the entree to access is invaluable.
Schiltz, Truyen and Coppens(2007) in their article, Cutting the trees of knowledge: Social Software, Information Architecture and their epistemic consequences discuss how the nature of what is known seems to be changing. They use the example of a Linux expert and the expectations around what that in fact means. No longer is it assumed that the 'expert' contains all knowledge personally ('in his head'), although it is assumed that s/he has direct access to it, either via a social/ professional network or both.
Social networking systems and applications are changing the way we gather, store, disseminate and create knowledge. Aggregated suites of software such as Facebook.com and myspace.com are pervasive.
Why is it important in our production of knowledge again?
Social Media from Phil Guest on Vimeo.
The fundamental shift in communications practices is inter-related to the social network of the modern-day information society for which one way or another we can (and do! - Australian's are some of the largest consumers of social media in the world) democratically ENGAGE.
Academics define, debate and redefine modern society as it is, or how we as individuals interact with it continuously. Put into a 2011 context, does technology impact the content, delivery or consumption of content and if so how?
How has the process of knowledge production changed with the advent of social media? More specifically, what are the epistemic consequences of social software and information architecture?
WOH! Hang on! What the hec is social software?
Social software enables group interaction. A conduit to conversation. So information architecture must be the mechanics of delivery, yes? Well kind of...
Okay, so accepting the structure of things has changed, how have our conversations changed specifically? And by that I mean, how has our production of knowledge evolved?
From blackboards in lecture halls to death by powerpoint in the boardroom (or classroom!) to Skyping across timezones, the physical space and time of our conversations has evolved through and because of social media capability.
Blogs (just like this one!) and the rise of Wiki's sees the distribution of information and access to knowledge evolved both the classification of information (Luhmann), the way we engage with it and the dissemination process of information as knowledge beyond our local sphere.
McLuhan, Foucault and friends are a lot more accessible via youtube.com, wikipedia and the likes for the academic in training. And we know that what we see and read we need to take with a grain of salt (production and knowledge values are not expert) however, the entree to access is invaluable.
Schiltz, Truyen and Coppens(2007) in their article, Cutting the trees of knowledge: Social Software, Information Architecture and their epistemic consequences discuss how the nature of what is known seems to be changing. They use the example of a Linux expert and the expectations around what that in fact means. No longer is it assumed that the 'expert' contains all knowledge personally ('in his head'), although it is assumed that s/he has direct access to it, either via a social/ professional network or both.
Social networking systems and applications are changing the way we gather, store, disseminate and create knowledge. Aggregated suites of software such as Facebook.com and myspace.com are pervasive.
Why is it important in our production of knowledge again?
Social Media from Phil Guest on Vimeo.
The fundamental shift in communications practices is inter-related to the social network of the modern-day information society for which one way or another we can (and do! - Australian's are some of the largest consumers of social media in the world) democratically ENGAGE.
Importance of Environment
Recruitment: The necessary evil or the opportunity to fly?
How do you know if you're getting the right person for the job?
The more exposure I get, the less appealing some things become.
Everyone is saying the same things: the preferred packaging just differs significantly.
I recently asked a former colleague if anyone is actually doing anything new in marketing. He thought I was kidding.
Academic breaks are brilliant for a number of reasons, one of them being: perspective.
Why?
Marketing strategy and implementation methodologies are often limited by the professional paradigm. Perspective through a new kind of critical thinking liberates the communications professional from entrenched behaviours.
As technology continues to enable access to a plethora of informations, our products and services are also enabled with web tentacles (thanks to SEM and SEO) to diverse community groups. Not surprisingly, strategic communications strategies must evolve to ensure efficiency and harbour a new kind of relevance in our marketing communications.
Step One: Understanding the available technologies and using them.
How do you know if you're getting the right person for the job?
The more exposure I get, the less appealing some things become.
Everyone is saying the same things: the preferred packaging just differs significantly.
I recently asked a former colleague if anyone is actually doing anything new in marketing. He thought I was kidding.
Academic breaks are brilliant for a number of reasons, one of them being: perspective.
Why?
Marketing strategy and implementation methodologies are often limited by the professional paradigm. Perspective through a new kind of critical thinking liberates the communications professional from entrenched behaviours.
As technology continues to enable access to a plethora of informations, our products and services are also enabled with web tentacles (thanks to SEM and SEO) to diverse community groups. Not surprisingly, strategic communications strategies must evolve to ensure efficiency and harbour a new kind of relevance in our marketing communications.
Step One: Understanding the available technologies and using them.
09 June, 2011
Mums Embrace Social Media
Yesterday I was woken from my sick-bed by my mobile phone ringing.
Not firing on all cylinders, I was a little taken back at the panicked voice on the other end of the phone,
'Darling! Are you alright? You haven't been on Twitter for 11 hours.'
Yes that's right, I have a Twit-stalker... MY MUM!
Guess I'm just lucky I can still pick up a phone and hear her voice on the other end.
But rest assured, this tale will be getting a run at my 20 year high school reunion next month.
Not firing on all cylinders, I was a little taken back at the panicked voice on the other end of the phone,
'Darling! Are you alright? You haven't been on Twitter for 11 hours.'
Yes that's right, I have a Twit-stalker... MY MUM!
Guess I'm just lucky I can still pick up a phone and hear her voice on the other end.
But rest assured, this tale will be getting a run at my 20 year high school reunion next month.
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